SA Command Centre

Success Academy Intelligence Dashboard

Last updated: —
W15
Q2 Revenue
£0
Target: £500–800
CMS Clients
0
Target: 2–5
Posts This Week
0
Min: 3 (W15)
Engagements (W14)
112
Organic
Email Subs
0
Webinar: 50+
Resolved Sales
0
Q2 Target: 5–10
Posting Streak
0
Webinar: 4+ weeks
Site Visitors (W14)
1
7 sessions · 57% eng.

Business Health Score

●
Claude +
Martin =
Business −

Webinar Launch Readiness

Email Subscribers (50+ needed) 0/50
0%
Resolved Buyers (5+ needed) 0/5
0%
Posting Weeks (4+ needed) 0/4
0%

Status: Not Ready

Build email list to 50+, drive Resolved sales, establish 4+ weeks of posting consistency.

Data Sources & Integrations

System Type Status Last Sync
Metricool Social Media Analytics Connected Monday 9am
Go High Level (GHL) CRM & Email Connected Monday 9am
Google Analytics 4 Website Traffic Connected Real-time
Google Search Console Search Performance Connected Real-time
Google Trends Search Trend Intelligence Connected Weekly
TikTok Creative Centre Social Trend Intelligence Connected Weekly
LinkedIn Trends B2B Trend Intelligence Connected Weekly
AnswerThePublic Question Mining Connected Weekly
Meta Ad Library Competitor Intelligence Connected Weekly

Q2 OKR Status

Objective Key Result Status Progress
Revenue Growth £500–800 via CMS + Tripwire + OTOs In Progress 0%
Lead Generation 50+ email subs + 2+ quiz conversions/week In Progress 0%
Content Authority 3 posts/week, 4+ weeks streak, 200+ engagements/week In Progress 0%
Brand Positioning Soft rebrand (messaging only), Domain authority +20 On Track 40%

Milestone Tracker

Milestone Target Date Status Owner
Email Capture System Live 31 Mar 2026 Overdue — confirm status Martin
First Webinar Registration Open 7 Apr 2026 Overdue — confirm status Martin
Content Bank: 20 Posts Ready 10 Apr 2026 In Progress Claude
Resolved App Funnel Optimised 14 Apr 2026 On Track Martin

Critical Blockers

Blocker Impact Days Overdue Owner
Email Funnel Design Prevents lead capture 7 Martin
Webinar Landing Page Prevents registration flow 5 Claude

What's Working

Resolved app deployed and fully enhanced (UI/UX Phase 1–5 complete). 49 posts published W14 across all platforms. GA4 and GSC MCP now live — data pulled automatically. TikTok driving the most impressions (3,011 of 3,832). Quiz page getting repeat visits (12 page views, 1 active user, 9m 27s session).

What's Not Working

Email funnel and webinar landing page both overdue. GHL has 0 contacts — no lead capture happening. Zero revenue. Only 1 active GA4 user W14, all traffic direct (no organic or social traffic converting to site visits). Non-branded CTR near zero despite page 1 rankings.

The Pattern

We have infrastructure (app, site, brand) but no engine (lead generation, sales, authority). Q2 is about building the engine: consistent content, email capture, webinar, Resolved funnel. Need to commit to 3 posts/week minimum and establish webinar as the core revenue lever.

Posts (W14)
49
Across all platforms
Interactions (W14)
112
TikTok 70 · IG 18 · GBP 13 · FB 11
Impressions (W14)
3,832
TikTok 3,011 · LI 465

Weekly Engagement Trend

Platform Breakdown

Post Performance Log

Date Content Platform Likes Comments Shares Reach
No posts yet. Begin posting to track performance.

Cialdini Influence Performance

Hormozi Value Equation

This Week's Content Plan

Monday
Rest day
Tuesday
Post 1
Authority
Wednesday
Post 2
Value
Thursday
Post 3
Case Study
Friday
Post 4
Scarcity
Saturday
Post 5
Time Value

Cialdini 7 Principles Levers

Reciprocity Give first
Commitment Consistency
Social Proof Testimonials
Authority Expertise
Liking Personal
Scarcity Limited
Unity Tribe

Hormozi Value Equation Levers

Dream Outcome Clarity
Likelihood of Outcome Evidence
Time to Outcome Speed
Effort and Sacrifice Easy

Q2 Content Themes

Theme Active Weeks Primary Influence Planned Posts
The Truth About Lead Flow W14–W16 Authority 12
Client Momentum Method Stories W17–W19 Social Proof 9
The £47 Tripwire Strategy W20–W21 Value 6
Webinar Secrets: Converting Buyers W22–W24 Scarcity 8
Q2 Wrap-Up & Q3 Roadmap W25–W26 Community 4

Funnel 1: Tripwire (Resolved £47)

Social → Quiz Start 0
—
Quiz Start → Quiz Complete 0
—
Quiz Complete → Email Capture 0
—
Email → Purchase (£47) 0
—
Purchase → Bump Offer (OTO) 0
—

Funnel 2: Webinar (CMS £648)

Landing Page → Registration 0
—
Registration → Attendance 0
—
Attendance → Application Submitted 0
—
Application → Sales Call Scheduled 0
—
Sales Call → Enrolment (£648) 0
—

Bridge Metrics

Bridge Current Value Trigger Threshold Status
Resolved Buyer → Webinar Registration 0 5 Resolved buyers (auto-add to webinar) Not Started
Email #5 → Webinar Invite 0 5+ emails in sequence (trigger webinar email) Not Started
Q2 Total Revenue £0 £500–800 (2–3 CMS + Resolved sales + OTOs) In Progress
Active Users (W14)
1
7 sessions · 9m 27s avg
Events (W14)
173
57% engagement rate
New Users (W14)
0
Returning visitor only
Search Impressions
6.6K
28 days to 7 Apr
Search Clicks
25
28 days to 7 Apr
Avg Position
15.2
Page 2

Traffic Sources (GA4)

Key Pages

Page Users Sessions Bounce Rate
/quiz/ 1 12 views —
All other pages: 0 views W14 (31 Mar–6 Apr)

Top Search Queries (GSC)

Query Position Clicks Impressions CTR
success academy login 12.2 2 17 11.8%
how to get import license in uk 4.8 1 28 3.6%
success academy derby 1.5 1 26 3.8%
ai readiness assessment checklist uk 2.4 0 122 0% ⚠
smart goals 1.0 0 112 0% ⚠
marketing coaching 5.6 0 88 0% ⚠
smart objectives 1.0 0 57 0% ⚠
"import export business" 12.9 0 55 0%

Page 1 Zero Clicks — 8 Queries

"smart goals" (#1, 112 imp), "ai readiness checklist" (#2.4, 122 imp), "marketing coaching" (#5.6, 88 imp), "smart objectives" (#1, 57 imp). 15 total quick-win opportunities identified via GSC. Data: 10 Mar–7 Apr 2026.

High Impressions, Low Traffic

6.6K impressions, 25 clicks (0.38% CTR) in 28 days. Top traffic queries are branded ("success academy login", "success academy derby"). Non-branded CTR near zero.

Striking Distance Wins

"marketing coaching" (pos 5.6, 88 imp, 0 clicks) — highest-value target. Publishing "Marketing Coach" blog post this week directly targets this. "how to start import export business uk" (pos 4.1, 77 imp) also ripe.

Google Trends UK

Top trending terms in UK business, marketing, and coaching categories.

Update: Weekly pull every Monday 9am

TikTok Creative Centre

Trending sounds, hashtags, effects, and creator insights from TikTok UK.

Update: Weekly pull every Monday 9am

LinkedIn Trends

B2B trends, industry insights, and thought leadership topics on LinkedIn.

Update: Weekly pull every Monday 9am

Customer Questions (AnswerThePublic)

Top Questions This Week:

  • How do I get more clients?
  • What is lead generation?
  • How to start a coaching business?
  • Client acquisition strategies
  • Business growth without ads

Competitor Ad Intelligence

Active Ads by Category:

  • Business Coaching: 47 active ads
  • Lead Generation: 83 active ads
  • Sales Funnels: 61 active ads
  • Email Marketing: 92 active ads

Data from Meta Ad Library

Trend Sources – Weekly Pull Schedule

Trend Source Platform Pull Schedule Last Updated Next Update
Google Trends UK Google Weekly (Monday 9am) 7 Apr 2026, 9:00am 13 Apr 2026, 9:00am
TikTok Creative Centre TikTok Weekly (Monday 9am) 7 Apr 2026, 9:00am 13 Apr 2026, 9:00am
LinkedIn Trends LinkedIn Weekly (Monday 9am) 7 Apr 2026, 9:00am 13 Apr 2026, 9:00am
AnswerThePublic Question Mining Weekly (Monday 9am) 7 Apr 2026, 9:00am 13 Apr 2026, 9:00am
Meta Ad Library Competitor Intelligence Weekly (Monday 9am) 7 Apr 2026, 9:00am 13 Apr 2026, 9:00am

Strategic Developments

Resolved App Deployed

Live and functioning. Funnel needs optimisation, but infrastructure is ready.

Brand Soft Rebrand (Messaging Only)

Clean messaging around "AI skills, human results." No visual changes needed. Focus messaging on clarity for ICP.

Clean Slate Triage

Documentation complete. Data sources identified. Systems are clean. Ready to execute Q2 strategy.

Actions — W14 Review & W15 Priorities

Action Owner Deadline Status Impact
Email Funnel Design (GHL Setup) Martin 31 Mar 2026 ⚠ Confirm Critical (Blocks lead capture)
Webinar Landing Page (Design + Copy) Claude 2 Apr 2026 ⚠ Confirm Critical (Blocks reg flow)
First 3 Posts Scheduled (Tue–Thu) Claude 31 Mar 2026 ✓ Done High (Establish consistency)
SEO Audit: 104 Unindexed Pages Claude 7 Apr 2026 ✓ Done Medium (Long-term authority)
Meta Description Optimisation (Page 1 queries) Claude 7 Apr 2026 ⚠ Confirm Medium (Improve CTR)
Publish "Marketing Coach" Blog Post Martin 11 Apr 2026 In Draft High (SEO + authority)
GSC URL Inspection: AI Completion Loop Post Martin 11 Apr 2026 Overdue High (29+ days unindexed)
Fix n8n Ranking Snapshot (30 Mar failure) Martin 11 Apr 2026 Overdue Medium (Data integrity)
Pull W14 Engagement Actuals from Metricool Martin 7 Apr 2026 Today Medium (Update this dashboard)

Key Q2 Questions to Resolve

  • Email Funnel: How do we capture emails from social traffic into GHL?
  • Webinar: When is the webinar happening, and what's the ideal registration target?
  • Content Calendar: Can we commit to 3 posts/week Tue–Sat (no Monday)?
  • Resolved Funnel: What's the bounce-to-purchase rate for the £47 offer?
  • Authority: Which topical cluster should we prioritise: "Lead Generation," "Business Coaching," or "Sales Funnels"?

Strategy Freeze Recommendation

Q2 strategy is locked: 3 posts/week (Tue–Sat), email capture focus, webinar as primary revenue lever. No new initiatives until Q3. Execute, measure, optimise the core engine (lead → email → webinar → CMS sale).

Content Gap: Lead Flow Masterclass

Deep-dive content on client acquisition. 5-part series. High authority play.

Content Gap: Resolved Case Study

Real-world £47 → CMS journey story. Social proof at scale.

Content Gap: Webinar Secrets

Behind-the-scenes webinar sales strategies. Pre-webinar content series.

Gap → Content Opportunity Map

Recommended Actions — W15 (7–11 Apr)

GSC: Index AI Completion Loop

Post is 29+ days old and unindexed. Run live URL inspection in GSC. Request reindex if needed.

Publish Marketing Coach Blog

Draft is ready. Review, optimise meta description for "marketing coaching" (pos 5.6), and publish.

Update Dashboard with W14 Data

Pull W14 actuals from Metricool, GA4, and GSC. Update the store object at the bottom of this file.