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| Blocker | Category | Days Overdue | Notes |
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| Date | Big 3 | Completion | Claude | Martin |
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| Date | Activity | Outcome |
|---|---|---|
| 10 Jun | blog-draft routine produced the “AI for Professional Services UK” SEO/GEO draft from Tuesday’s keyword brief |
Done Draft queued for review |
| 12 Jun | social-intelligence fortnightly competitor/best-practice scan ran (even ISO week) → Social Intelligence table |
Done Feeds Saturday Kaizen |
| 13 Jun | Fortnightly Checkpoint #5 ran (auto-fire); Saturday social run 1–3 produced Kaizen brief, strategy plan & batch | Done Q2-O3 counter 5/6 · batch shipped |
| 16 Jun | Routines & dashboard deep-dive diagnosis — verified all routines firing; fixed a GA4 sync 4×-inflating the Analytics tab; corrected Quiz Completions (8→40, GA4) and quiz email subscribers (to 11, GHL-verified) | Live This session |
| Backlog ID | Task | Priority | Due |
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| Goal ID | Description | Status | Progress |
|---|---|---|---|
| None linked yet. | |||
The fortnightly psychology series is live on VBOUT. Ep1’s 20.2% bounce reflected dead addresses carried over in the GHL→VBOUT migration; those were scrubbed, so Ep2 bounced just 3.4% — back inside the <5% benchmark. Open rate rose from 16.1% to 23.7%, though still short of the >30% target. Clicks remain the weak point: 10 unique on both issues. No goal conversions tracked yet.
| Episode | Sent | Opened | Total Clicks | Unique Clicks | Unsubs | Bounced | Complained |
|---|---|---|---|---|---|---|---|
| Ep1 · Invisible Expert (15 Jun · 7 lists) | 2,197 | 354 (16.1%) Below target | 89 | 10 (0.46%) | 20 (0.91%) | 443 (20.2%) High | 0 |
| Ep2 (1 Jul · 8 lists) | 1,399 | 331 (23.7%) Below target | 17 | 10 (0.71%) | 6 (0.43%) | 48 (3.4%) OK | 1 (0.07%) |
Wellness, Coaches and Chiro 3-email sequences have all fired. Open rates held well (Wellness ~33%, Coaches 36%, Chiro 40%) but click-through is uniformly low (0.60–0.99% CTR) — the body copy or CTA is the conversion bottleneck, not deliverability. Unsub rates all healthy (Wellness 2.5%, Coaches 3.5%, Chiro 2.0%).
| Vertical | Contacts | Email 1 (Day 0) | Email 2 (Day 7) | Email 3 (Day 14) | Open Rate | Unsubs | Clicks |
|---|---|---|---|---|---|---|---|
| Wellness | 323 | 323 sent · 43.0% open | 298 sent · 26.9% open | 298 sent · 28.5% open | 33.1% Above target | 23 (2.5%) OK | 3 (3 conv) |
| Coaches | 164 | 164 sent · 41.5% open · 3 clicks | 148 sent · 34.5% open · 1 click | 143 sent · 31.5% open · 0 clicks | 36.0% Above target | 16 (3.5%) OK | 5 (4 conv) |
| Chiro | 171 | 171 sent · 41.5% open · 1 click | 166 sent · 38.0% open · 1 click | 163 sent · 39.9% open · 1 click | 39.8% Above target | 10 (2.0%) OK | 3 (3 conv) |
“Resolved” campaign is complete (200 targets reached, 24 replies — all polite declines). “Resolved 2.1” has now finished too: 100% processed, 524 total interactions and 17 replies (all responded to). 41 replies in total across both — no conversions to Resolved yet.
| Campaign | Status | Targets | Messages | Replies |
|---|---|---|---|---|
| Resolved | Complete | 200 | 3-step DM sequence (A+B variants) | 24 (all polite declines) |
| Resolved 2.1 | Complete | 180 (100% · 524 interactions) | 3-step DM sequence (A+B variants) | 17 (all responded) |
| Page | Clicks | Impressions | CTR | Avg Position |
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| Opportunity | Impact |
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| Stage | Target Rate | Actual Rate | Volume/Mo | Status |
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| Task | Priority | Due | Status |
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| Reciprocity | Give first |
| Commitment | Consistency |
| Social Proof | Testimonials |
| Authority | Expertise |
| Liking | Personal |
| Scarcity | Limited |
| Unity | Tribe |
| Dream Outcome | Clarity |
| Likelihood | Evidence |
| Time to Outcome | Speed |
| Effort & Sacrifice | Easy |
Engagement Trend
Platform Followers
Platform Breakdown
--Best Performing Content
Top post per platform (latest month)Monthly Performance Summary
Impressions (5 months)
Social Engagements (5 months)
Follower Growth by Platform
Posting Consistency