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| Goal ID | Description | Status | Progress |
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| Blocker | Category | Days Overdue | Notes |
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| Date | Big 3 | Completion | Claude | Martin |
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| Date | Activity | Outcome |
|---|---|---|
| 27 May | Wellness cold-outreach contacts scraped; Aimfox MCP switched to Claude-direct; daily routine redesigned | Done Wellness campaign data ready |
| 28 May | GA4 ↔ GSC attribution gap fixed (HSTS + Referrer-Policy headers); Resolved GA4 ID unified to G-ZR5NYNR2RH | Done End-to-end funnel tracking live |
| 29 May | Case-study brochure finished (corrected figures, print version); video script + voiceover recorded | Done Brochure print-ready · Video in progress |
| 30 May | Fortnightly Checkpoint #4 ran (auto-fire); SEO CTR-collapse review | Done Q2-O3 counter 4/6 |
| 1 Jun | Organic-growth SEO audit — root-cause diagnosis (no long-tail keyword methodology); GBP CTA fix shipped | Done 3 new SEO actions created · GBP-CTA closed |
| 2 Jun | Keyword-research gate installed — new /keyword-research skill (8-phase), wired into content-machine + SEO gate + GEO/AEO rubric |
Done SEO-KW-PROCESS closed · Big 3 #1 |
| 2 Jun | Command Centre refresh — May Metricool monthly rows, quiz completions (8), Aimfox replies probed, Vbout (3 campaigns) | Live This session |
| Backlog ID | Task | Priority | Due |
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| Goal ID | Description | Status | Progress |
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| None linked yet. | |||
Wellness, Coaches and Chiro 3-email sequences have all fired. Open rates held well (Wellness ~33%, Coaches 36%, Chiro 40%) but click-through is uniformly low (0.60–0.99% CTR) — the body copy or CTA is the conversion bottleneck, not deliverability. Unsub rates all healthy (Wellness 2.5%, Coaches 3.5%, Chiro 2.0%).
| Vertical | Contacts | Email 1 (Day 0) | Email 2 (Day 7) | Email 3 (Day 14) | Open Rate | Unsubs | Clicks |
|---|---|---|---|---|---|---|---|
| Wellness | 323 | 323 sent · 43.0% open | 298 sent · 26.9% open | 298 sent · 28.5% open | 33.1% Above target | 23 (2.5%) OK | 3 (3 conv) |
| Coaches | 164 | 164 sent · 41.5% open · 3 clicks | 148 sent · 34.5% open · 1 click | 143 sent · 31.5% open · 0 clicks | 36.0% Above target | 16 (3.5%) OK | 5 (4 conv) |
| Chiro | 171 | 171 sent · 41.5% open · 1 click | 166 sent · 38.0% open · 1 click | 163 sent · 39.9% open · 1 click | 39.8% Above target | 10 (2.0%) OK | 3 (3 conv) |
“Resolved” campaign is complete (200 targets reached, 24 replies — all polite declines). “Resolved 2.1” is now live with 180 targets loaded and ~52% processed (drip, Mon–Fri 10:00–15:00) — 7 replies so far, all responded to.
| Campaign | Status | Targets | Messages | Replies |
|---|---|---|---|---|
| Resolved | Complete | 200 | 3-step DM sequence (A+B variants) | 24 (all polite declines) |
| Resolved 2.1 | Active | 180 (~52% processed) | 3-step DM sequence (A+B variants) | 7 (all responded) |
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| Opportunity | Impact |
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| Reciprocity | Give first |
| Commitment | Consistency |
| Social Proof | Testimonials |
| Authority | Expertise |
| Liking | Personal |
| Scarcity | Limited |
| Unity | Tribe |
| Dream Outcome | Clarity |
| Likelihood | Evidence |
| Time to Outcome | Speed |
| Effort & Sacrifice | Easy |
Engagement Trend
Platform Followers
Platform Breakdown
--Best Performing Content
Top post per platform (latest month)Monthly Performance Summary
Impressions (5 months)
Social Engagements (5 months)
Follower Growth by Platform
Posting Consistency